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Besides Hermes, What Else Do The Rich Love?

When it comes to designer handbags that rich women love to carry around, do you just think of “Hermes” right away? As a matter of fact, Hermes certainly is the favorite of rich women and also can be considered the peak of the bag world.

However, in recent years, as young girls become more fashionable and more diverse in style, many wealthy Millennials and Gen Z’er are not just carrying Hermes bags when they go out.

More importantly, they aspire to highlight their unique style and personality while showcasing their financial power.

Such as Chanel 22, one of the most loved designer bags by the younger rich generations. It’s cool and casual but also not losing Chanel’s consistent elegance. It was a big hit after release, and even sparked a major trend in the handbag industry, with everyone going crazy for oversized bags!

No doubt, everyone has their own preference and style. Some prefer trendy and cool styles, while others lean towards artistic and understated elegance.

In today’s article, I’ve categorized and compiled the handbags into two major styles that the young rich adore the most. Take a look to see if you have the same tastes as the wealthy class!

Trendy & Cool

Saint Laurent

Ever since Saint Laurent introduced the highly popular Icare, it has become a representation of the luxury brand bag that the rich love! Many stylish young women simply can’t resist its charm.

With its oversized body and distinctive design, featuring diamond-patterned detailing, it exudes an elegant yet bold and casual vibe. Simultaneously, the massive YSL Cassandre metal logo flawlessly captures the inherent spirit of Yves Saint Laurent – carefree and rebellious!

This edgy and individualistic oversized bag is truly a revolutionary design in the world of handbags.

Moreover, let’s not forget its jaw-dropping price tag of a whopping $4,900(Black, Beige-$5,600), making it one of the highest-priced bags in the Saint Laurent collection! Most of the people who get their hands on it are bold and daring fashionistas who aren’t afraid to experiment with unique styles and have deep pockets.

And precisely because many fashionable girls love to carry this bag when they go out, Icare is gaining momentum and breaking barriers. More and more young people are getting interested and tempted to buy it!

Besides its eye-catching design, Icare also boasts an impressive capacity that can hold almost anything you need. Whether it’s for daily use or as a travel companion at the airport, it’s not only practical but also showcases your fashionable and confident attitude!


From handbags and shoes to clothing and accessories, it seems like Valentino has a knack for hitting fashion-conscious ladies right in their hearts!

In the handbag department, one notable representation is the recently launched Rockstud23 flap bag! It features a square-shaped body adorned with the brand’s iconic stud elements.

This delicate yet edgy design somewhat breaks away from the traditional image of elegance, making it cool and empowering at the same time!

Adding to its appeal is the exquisite calf leather material that gives the bag a solid and luxurious texture overall!

Furthermore, it comes with an adjustable leather shoulder strap. You can wear it as a crossbody or transform it into a trendy shoulder bag! One bag that can adapt to different occasions, effortlessly stylish without sacrificing its sophistication!

The Rockstud23 flap bag is currently available in two sizes, both of which are highly practical. Even the smaller size can easily accommodate an iPhone Pro Max!

It’s perfect for stepping out in style on a daily basis. Not only does it look impressive, but it’s also convenient and thoughtful in terms of functionality.

Louis Vuitton

The Louis Vuitton Side Trunk is another bag that is currently highly sought-after by many! It features the brand’s iconic hard trunk structure, instantly elevating its luxurious appeal compared to typical monogram bags!

With its combination of a structured exterior and a soft body, it strikes a balance between toughness and casualness!

While the Side Trunk may not be the most expensive bag in the Louis Vuitton lineup, with a price tag of $3,800, it is still far from being considered affordable. As a result, those who choose to invest in the Side Trunk are mostly affluent ladies who are not constrained by budgetary concerns.

In addition to its luxurious appearance, the popularity of the Side Trunk is also greatly attributed to its practicality.

It has a visibly spacious capacity that can hold a lot, and it can be worn both as a shoulder bag and converted into a crossbody by attaching a longer shoulder strap. Its style is incredibly versatile!

Not to mention, it features Louis Vuitton’s most iconic Monogram design. It exudes a timeless and classic appeal that doesn’t easily go out of style.

Artistic & Understated

Bottega Veneta

The new generation of Bottega Veneta, with its intricate woven designs, brings back a sense of understated luxury that exudes an “old money” vibe. While it carries an air of sophistication, it also emanates a subtle artistic aura that deserves to be savored and appreciated.

A perfect example of this is the Sardine, which is highly representative of the brand. Its intricately woven body combined with the brass handle in the shape of a sardine creates an elegant and luxurious appearance with a touch of artistic flair!

The smooth metallic handle fits perfectly in your hand, and as you move, it catches the light, resembling a piece of captivating jewelry! Even when paired with a simple white T-shirt and jeans, it adds a touch of brilliance to the overall look.

It gives off the impression that the owner of the bag has excellent taste in selecting accessories, being both fashionable and showcasing their unique personality!

No surprise. The new Bottega Veneta woven bags come with a significant price tag, and the Sardine is no exception, priced at $4,200! Therefore, those who can afford to purchase it are mostly women who possess both exquisite taste and considerable financial resources.


In the world of handbags, it’s rare to come across a design as elegant and understated as the Dior Key bag. This bag boasts a unique design, with its rounded yet angular silhouette and delicate double handles.

When carried, it exudes a vintage charm reminiscent of a glamorous actress from yesteryears. It doesn’t boast any flashy elements; in fact, it’s quite understated with only a small CD logo as an accent. However, its luxurious quality is hard to hide.

Moreover, the Dior Key is certainly not considered low-cost among Dior’s collection of handbags – $4,900.

The Dior Key now comes in two options: the Oblique Jacquard and the full leather version.

The Oblique design, paired with its classic silhouette, exudes a strong vintage vibe, making it more recognizable at first glance.

The full leather version, on the other hand, embraces a more discreet and sophisticated aesthetic. The smooth leather, with its subtle sheen under natural light, instantly elevates one’s overall demeanor with just a casual carry.

The Row

The Row, with its commitment to minimalist design aesthetics, has gained significant popularity lately.

Over the past few years, it has continued to make waves, attracting a growing number of the rich who appreciate the simplicity and elegance of its style.

One of their standout pieces is the Margaux, which exudes a unique combination of understated luxury.

It follows The Row’s signature minimalist and cool style. With its voluminous and structured silhouette, paired with supple leather, it exudes a natural sense of grace and confidence. It’s effortlessly casual yet carries a strong presence.

The use of neutral colors, which The Row is known for, further enhances the feeling of understated luxury. When you hold one, it gives you a comforting sense of ease and relaxation.

More importantly, The Row’s bags are truly devoid of any visible logos. This gives the impression that the ones who carry these bags are no longer seeking brand recognition but instead value their own personal style. They are selective and only carry the bags they truly desire.

This understated yet luxurious aesthetic has become a whole new way of life for these economically free women.

That’s all for today’s introduction to the popular bags loved by the rich Millennials and Gen Z’er!

Which of these bags do you think best embodies your impression of today’s affluent women? And are there any other bags that, when you see them, make you think that the women carrying them must be well-off?

Leave a comment below and let me know!

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  1. Delilah
    June 24, 2023 / 9:51 am

    Is the Sardine bag heavy? I haven’t tried it at the store yet.

    • aa
      June 25, 2023 / 4:54 pm

      Tell me when you try it hahaha

  2. Lila
    June 22, 2023 / 3:51 pm

    Carrying the Side Trunk is truly delightful. It’s lightweight, can hold things, and looks great.

  3. Charlotte Wilson
    June 21, 2023 / 8:47 am

    I fell in love with the Side Trunk when it was showcased last year. Hoping they release a white one.

  4. Harper
    June 20, 2023 / 8:50 pm

    I love how the Margaux bag has no logo.

  5. Amelia
    June 17, 2023 / 3:47 pm

    I also thought you were going to talk about the LP19 before clicking… but you didn’t…

    • Riley Wilson
      June 20, 2023 / 10:07 pm

      Me too. Hahaha, I thought she was going to mention the LP19 bag.

  6. Chloe Johnson
    June 12, 2023 / 10:59 am

    Valentino, whether in the past or present, is truly beloved by wealthy women.

  7. Jordan
    June 8, 2023 / 2:50 pm

    Keeping up with the trends, hahaha.

  8. Singh
    June 5, 2023 / 10:21 am

    I like that YSL Icare bag the most. It looks so soft and has a large space.

  9. Sher Sheldon
    June 4, 2023 / 5:40 pm

    When I see someone with that bag, I think it’s fake. Unless it’s a celebrity or they are at the Ritz or some posh resort. Even then, I doubt it’s real.

    • Annika Lee
      June 5, 2023 / 10:17 pm

      I know, right? Everyone’s talking about how even wealthy people carry fake bags.


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